“Sometimes it seems that the internet was invented solely for photos and videos of cats doing the cutest things. But according to research published in Computers in Human Behavior, the effect of watching clips of our favourite felines might be more profound than expected.
more energetic and positive
A survey of 7,000 people found that participants felt more energetic and positive after viewing ‘cat-related online media’ and that their anxiety levels decreased. Any concerns about this viewing behaviour being nothing more than time-wasting were outweighed by the pleasure derived. So all those hours of watching Grumpy Cat or Lil Bub can be justified after all. Purr-fect.”